Why use Instagram as an advertising platform?

Social Media has influenced our lives drastically. Especially in the recent couple of years. The effect of the long list of social networking websites has not limited to social side, but has also impacted the economic side as the promoting products and companies is easy to reach. Leading to an incredible interest for the promoted products or companies. Instagram has emerged as a great advertising platform.

Instagram has come up as the most effective social media platform amongst the others of similar age. According to Instagram statistics, Instagram has over 1 billion active monthly users. This growth is likely to increase throughout the following year.

Instagram a popular choice for advertising campaigns. Credit goes to the user friendliness of Instagram, and thousands of photos and videos uploaded daily. Advertising companies are taking the advantage of such a large audience to promote their products with no or minimal investments.

In the last few years, Instagram has developed a lot in terms of the improvements or addition of new features:  business profiles, Instagram stories, sponsored ads, live video, recently launched IGTV (Instagram Television) and much more.

Significant features about Instagram that make it stand out:

Unique Algorithm:

The most effective thing about Instagram is that it has a great algorithm that shows ads. You can explore page content according to the people you follow, posts you like or the posts you open. It is amongst the top social media that shows tailored content and thus very important in targeting your niche.

Instagram has over 500 million active users daily. 33% of users say they become more interested in a product after seeing it on Instagram stories.

User Engagement:

Instagram is one of the greatest advertising platform. Even if Instagram does not have the greatest user count, user engagement is much more than other social media platforms (including Facebook and twitter).

New features, like polls and questions, give more interactions with the followers. ‘Polls’ have made it easier to reach the conclusion on certain dilemmas. On the other hand, ‘Questions’ prompt the followers to ask questions which they otherwise would not have.

Collaborations:

Collaborating with influencers has nothing to do with Instagram features. But it serves as a major advertising tool for companies which aim to reach a broader customer base for their products.

‘Hashtags’ on the posts of promoted products would help users reach your website or profile. It will not only improve your social media optimization but also you sales.

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