PROS OF MOBILE APPS AND MOBILE WEBSITE
With the increasing use of Mobile phones for browsing and other internet needs, the major concern about online presence that companies are having is that whether mobile website has more advantages than mobile applications or vice versa.
A mobile application is a software developed for a particular mobile platform, such as iOS, Android or Windows. These need to be first installed on the device before using. Whereas mobile websites can be opened in any browser already installed in the user’s mobile phone. Just like desktop websites, mobile websites can display data, pictures and videos. Let’s dive into the
We’ll dive into the pros and cons for each:
PROS OF MOBILE APP
Mobile applications are a totally different entity from the traditional website of the company, it can be an entirely new marketing chance for the company. They can experiment new branding techniques with a mobile application. What your website cannot offer, the app can do!
With mobile applications, a company can offer tailored experience to users according to their interest, preferences, geographic location, and more. User can set up their preferences once they download the app and can continue to experience the tailored experience.
Leverage Device Capabilities
Unlike mobile websites, a mobile app can interact with the device’s features and hardware, for example, the camera push notifications, GPS, automatic updates and so on. Approaching the gadget’s capacities is especially vital for retail applications as they fundamentally improve the client experience. If there’s a solitary truth to shopping, it’s that the user experience matters. A mobile application is a definitive method to enhance the user experience, going about as an expansion of a retailer’s brand and offering features impossible anywhere else.
Users can have access to the information anytime anywhere, even without the internet. Although the content and functionality offered by app in offline mode might be limited but user can perform certain tasks without internet connectivity.
Mobile apps can provide a more convenient experience to the users as they are built by considering the pain points to offer an easy access to information.
Even if the user is not using the application regularly but he/she is still reminded of the brand linked with the app. The app icon acts as a constant reminder of the brand and works a high- level marketing tactic that cannot be matched.
PROS OF MOBILE WEBSITES
Broader Audience Reach
A mobile website can reach a wider audience as it can be accessed over multiple platforms and is easily shared. Whereas, an application first needs to be installed specially before using and can only be reached through Google Play or Apple’s App Store.
A completely responsive mobile application works smoothly and can give the user the experience of a mobile application but in a much cost effective way when you are intending to target multiple platforms.
SEO & Brand Visibility
Mobile responsive websites have higher ranking in search engine results pages than the websites that are not mobile optimised. Hence will automatically help company enhance their website traffic and will give better brand visibility.
Mobile websites may have a few advantages over mobile applications but it doesn’t mean that each and every business should go for Mobile applications only. What factors should be considered in choosing an app or website will be discussed in next post.