PROS OF MOBILE APPS AND MOBILE WEBSITES
War between mobile apps and mobile websites is now on. With the increasing use of Mobile phones for browsing and other internet needs, the major concern about online presence that companies are having is that whether mobile website has more advantages than mobile applications or vice versa.
A mobile application is a software developed for a particular mobile platform, such as iOS, Android or Windows. User has to first install the app on the device before using it. While, they can open mobile websites in pre-installed browsers. Just like desktop websites, mobile websites can display data, pictures and videos.
We’ll dive into the pros and cons for each:
PROS OF MOBILE APP
Mobile apps and mobile websites both can offer branding opportunities. Mobile app is a totally different entity from the traditional website of the company. It can be an entirely new marketing chance for the company. They can experiment new branding techniques with a mobile application. What your website cannot offer, the app can do!
With mobile apps, a company can offer tailored experience to the users according to their interest, preferences, geographic location, and more. Users can set up their preferences once they download the app and can continue to experience the tailored experience.
Leverage Device Capabilities
Unlike mobile website, a mobile app can interact with the phone’s features and hardware. For example, the camera push notifications, GPS, automatic updates and so on. Improving the gadget’s capacities is vital for retail applications as they improve the client experience.
If there’s a single truth to shopping, it’s that the user experience matters. A mobile app can improve the user experience. It acts as a growth factor of an organisation. It also offers features impossible on websites.
Users can access to the information anytime and anywhere, even without internet. Although, offline mode might offer limited the content and features of mobile app, a user can perform certain tasks without internet connectivity.
Mobile apps can provide a more convenient experience to the users as they are built by considering the pain points to offer easy access to information.
Even if the user is not using the application regularly, but it still reminds him/her of the brand linked with the app. The app icon acts as a constant reminder of the brand and works an unmatched high-level marketing tactic.
PROS OF MOBILE WEBSITES
Broader Audience Reach
A mobile website can reach a wider audience. User can easily access it over multiple platforms and even share with others. Whereas, user has to first install the mobile app first before using it. Also, mobile apps are available only through Google Play or Apple’s App Store.
A responsive mobile application works smoothly and can give the user the experience of a mobile application but in much cost effective way when you are intending to target multiple platforms.
SEO & Brand Visibility
Mobile responsive websites have a higher ranking in search engine results pages. It will help a company increase their website traffic. Also, it will give better brand visibility.
Mobile websites may have a few advantages over mobile applications but it doesn’t mean that each and every business should go for Mobile applications only. What factors should be considered in choosing an app or website will be discussed in next post.