Figuring the best for you: Mobile Apps vs. Mobile Websites
Certainly, the number of mobile-only users have much exceeded the desktop-only user. You can hardly find a person using only the desktop for browsing online but almost everyone around with mobile phones is using it for browsing. The companies are completely aware of the fact that they have to incorporate a mobile strategy. Consequently, they are reviewing their strategies. However, the major question that they have been struggling is whether they should go with a mobile application or a mobile website.
Every step in the life of your business has challenges and require deep inspection but depending on the set conditions it is never too difficult to finding the best for your business. Similar is the case with mobile applications. Just consider a few factors and you can easily figure out the best conveyance to target your mobile phone users.
1. Business Type
If you have a business offering online services of your customers interact with you a lot then having a mobile application kind of becomes a necessity for you. For example, a retail business, banking services or online booking system; for such kind of businesses you cannot just depend on your responsive website as users might shift to another website the next time they search on search engines. While an application can give you a loyal and permanent customer that enjoys your online services.
But if your website just gives a layout of what you do and how they can contact you, you do not need a mobile app.
Depending on your targeted audience, if you target a group of people too busy in their life, such as corporate personnel, a mobile responsive website could be a better option as they might find that easier and more convenient and might simple skip downloading the application and take services of your competitor!
3. User Experience
Ease of accessing and the swiftness of reaching the desired information is important while choosing the appropriate option.
You must analyse the amount to be spent. You would not want to spend too much than what your company’s worth allows.
As by this time you have already considered the business scenario, now consider the development factors:
1. Ease and speed of implementation
If you are using a template or developing from the scratch or the deadline by which you need the project ready, all such factors need to be considered.
2. Updates and maintenance
Consider the time and cost that would need to be invested in updating the website or application with changing technology environment.
3. Search engine optimisation
As discussed in previous post, mobile optimised websites get higher SEO ranking. This is an important factor to consider while choosing the best for your business.
4. Evolving web technologies
Keep in mind that the technology is evolving with every passing second and you cannot keep the same website or application forever. Choose the developing environment and framework wisely.
5. Data connectivity and offline use
If you want your user to have access to the information offline, go for the mobile application.
6. Paid vs. free
Consider if you want premium paid features and how your customers can access those.
You can figure out the best by considering the above mentioned points. Since the average time spent on mobile applications is much more as compared to mobile websites but you cannot choose mobile app over website for that sole reason. For example, a new business cannot choose to have mobile app without proper marketing strategy to reach the audience. Hence, all the factors need to be clearly analysed before making the decision.